Flavour Creations partner with Hubfoods to transform mealtimes

Australian-owned companies Flavour Creations and Hubfoods have announced a strategic partnership to enhance aged care dining across Australia. Their joint goal: to deliver nutritious, dignified, and flexible mealtime solutions.

In aged care, one in two residents live with dysphagia, a condition that makes swallowing difficult. For these individuals, meals must be texture-modified, often to pureed, to ensure a safe swallow and reduce the risk of choking and aspiration.

For over a decade, Hubfoods has produced ready-prepared, IDDSI-compliant fruit, vegetables and protein portions using Flavour Creations Shape It Powder and Moulds to transform pureed food into recognisable and appetising meals.

This new partnership strengthens their collaboration, bringing together chefs, dietitians, and food scientists from both companies to co-develop new recipes, moulds, and culturally relevant menu options tailored to aged care.

“Working with Hubfoods, we’re raising the standard for aged care dining,” said Bernadette Eriksen, Founder and CEO of Flavour Creations. “This partnership combines our expertise to make dysphagia meals safe, recognisable, enjoyable and dignified. It also offers providers the convenience of ready-prepared frozen meals alongside the flexibility of on-site meal preparation, giving providers the best of both worlds.”

Rather than offering a one-size-fits-all foodservice model, the partnership offers aged care providers the flexibility to choose between ready-prepared meals, a cook-fresh service or hybrid approach.

Hubfoods delivers large-scale, ready-prepared frozen meals that are portion-controlled, dietitian-approved and IDDSI Level 4 Pureed and Level 5 Minced Moist standards. With an expanding range of proteins, sides and desserts these meals provide a convenient, heat-and-serve solution.

For providers who prefer to cook fresh on-site, Shape It Powders and Moulds enable customisable meals that support personalised dining experiences. Ideal for cultural celebrations, birthdays, special occasions, this approach includes over 80 IDDSI Level 4 pureed recipes, allowing providers to honour resident’ dietary preferences and favourite meals from breakfast to dinner, including midmeals and snacks.

This hybrid model empowers providers to adapt to the unique needs of their residents, kitchen teams, and budgets – enhancing choice, improving engagement, and restoring dignity and enjoyment to every mealtime.

“At Hubfoods, we’ve seen the positive impact Shape It has on our food,” said Matt Rawe, National Business Manager at Hubfoods. “We’ve successfully taken our product range to the foodservice market and are now distributed nationally through partners including PFD Food Services, Bidfood Australia, Superior Food Services and local suppliers such as EWH Food Services, Daily Fresh Foodservice and Cadell.  

This partnership allows us to expand our impact, help providers meet changing regulations and make every mealtime more meaningful for residents.”

Flavour Creations and Hubfoods are committed to supporting providers with meal solutions that align with clinical best practice, operational sustainability, and, most importantly, resident wellbeing and quality of life.

To learn more about how Flavour Creations and Hubfoods can tailor a food service solution for your aged care facility or group, contact us at Info@FlavourCreations.com.au.